Benjamin Netanyahu - Master of Political Marketing

Benjamin Netanyahu was elected prime minister for four times, and he serves in this position more than any other prime minister in the State of Israel.

How does he manage to do this? How did he cope, throughout his political career, with many crises and a hostile attitude of the media?

With the help of media advisers who have worked with Netanyahu over the years, the book offers a rare glimpse into his political and media crises.
He reveals how the strategies and tactics used by Netanyahu in the various election campaigns were born and formulated, and how these methods helped win his victories, but at the same time contributed to his failures

The book is in Hebrew.

428 Pages

בינימן נתניהו (ביבי) - בית ספר לשיווק פוליטי 

Benjamin Netanyahu - Bibi